6 SIMPLE DIGITAL MARKETING TIPS FOR BEGINNERS
6 SIMPLE DIGITAL MARKETING TIPS FOR BEGINNERS The digital world is a crowded arena. Competition is more fierce than ever as businesses of all shapes and sizes are competing to have their voice heard. So how do you give yourself the best chance of standing out? Essentially, this comes down to knowing exactly what your […]
How Outsourcing Financial Busywork Can Save Your Business Money
How Outsourcing Financial Busywork Can Save Your Business Money No matter what kind of business you run, staying on top of your finances is critical to keep growing in the short term, and over the long haul. For example, research from SCORE found that cash flow problems bring down 82% of small businesses in America. […]
Things a Consultant Can Do to Increase the Chances of Their Recommendations Being Implemented Successfully by a Client
Things a Consultant Can Do to Increase the Chances of Their Recommendations Being Implemented Successfully by a Client This post is based on a question that was posed to me on Quora. Here are a few things to consider for this type of situation: See if you can get a resource assigned within the company […]
Introduce Yourself (To People You Don’t Yet Know… Gasp!)
Introduce Yourself (to people you don’t yet know… gasp!) Let’s say you belong to a chamber of commerce or a professional organization and you believe some of the members may be good prospective clients. You’ve been to some gatherings (or these days, virtual zoom meetings) but you really don’t know any of the members very well […]
4 Ways To Reduce The Risk Of Worker Misclassification
4 Ways to Reduce the Risk of Worker Misclassification Worker misclassification is a complex topic. It does not always have a straightforward solution. Often, misclassification can be unintentional because businesses simply do not have a full understanding of the laws regarding how to classify their workers. However, it can also be done intentionally to reduce […]
Things to Think About If a Client Prospect Asks, “What is the Longest Time You’ve Worked with Any Client?”
Things to Think About If a Client Prospect Asks, “What is the Longest Time You’ve Worked with Any Client?” This post is based on a question I was posed on Quora. Based on this question, my gut reaction is that they are looking for a sense of a) how deep do you go with similar […]
If You Don’t Like Case Competitions, Does This Mean You Won’t Like or Be Good at Consulting?
If You Don’t Like Case Competitions, Does This Mean You Won’t Like or Be Good at Consulting? I was posed on Quora a question similar to the above question, and below was my response. I highlight in bold, a key insight drawn from behavioral science. One the one hand, case competitions leverage a lot of skills […]
THE MISTAKE THAT COSTS YOUR CONSULTING FIRM WINNABLE PROJECTS (AND HOW TO FIX IT)
THE MISTAKE THAT COSTS YOUR CONSULTING FIRM WINNABLE PROJECTS (AND HOW TO FIX IT) Consider reality talent show contestants for a moment. Many have modest talent (at best) and are, nevertheless, shocked when they fail out of the competition. They exhibit what appears to be an inexplicable overestimation of their own talents. You and your […]